CI Standard


Symbol

  • The symbol mark is important element which we put a business purpose of POLLIWOG company and express at the exterior and interior.
    The symbol of POLLIWOG company did 'The tadpole' picture to the motive and was made, and we use a red color to raise active, progressive company feature of the personality.

Symbol Grid

  • The symbol mark forms the company image and is the symbol of all visual communication media to deliver.
    We are based upon and use accurately at prescribed usage for the company image formation and confidence enhance.
    In the case which the distortion phenomenon of the form happens owing to the carelessness of the utility, it is difficult to maintain the image of broad way that is run through to intend.
    So we make principally by a picture plate making method by the appendix or a projection reproduction method by a slide film, however, In case of making specially greatly, we must draw by this grid system that is suggested at the paragraph.

Logo

  • The logo type is one of important elements of C.I (Company Identity) system with the symbol mark.
    As this thing which presents at the paragraph is the national language and English logo type,these are made taking the harmony of different design element and legibility into acount.
    The national language and English company name is used for the combination of a private use type style and the reclaiming of a logo type and company name must be used for the zoom out and an extension method by the picture plate making with using a plate making article of a manual appendix.
    In the case which this mode is inevitable, we must use logo type and company name accurately according to the comparison regulation which is suggested in a drawing regulation.

Logo Grid

  • The logo forms the company image and is the symbol of all visual communication media to deliver.
    We are based upon and use accurately at prescribed usage for the company image formation and confidence enhance.
    In the case which the distortion phenomenon of the form happens owing to the carelessness of the utility, it is difficult to maintain the image of broad way that is run through to intend.
    So we make principally by a picture plate making method by the appendix or a projection reproduction method by a slide film, however, In case of making specially greatly, we must draw by this grid system that is suggested at the paragraph.

Color Regulation

  • The private use color of POLLIWOG is divided with a main color and a sub color.
    A main color is used chiefly for a symbol mark color and a sub color is used for the thing that assists a main color.
    Applying these colors in promotional ways such as the printed matter, the sign, the vehicle advertisement, the advertisement public information stuff, the application of sales promotion and so on, we can feel more soft and the affection in each situation and we induce the unity of the color expressing the image of the color system which is run through.
    We do a special color utility to the priority for the reproduction of a main color and we do based on the color regulation by a silk-screen combination or 4 primary process colors in mass media utility of a newspaper and magazine.